The energy of the rainbow is powerful and beautiful. This fleeting encounter of sunlight and water droplets leaves us in awe. In this collection, we’re exploring that combination of light and shadow, and all the colors that arise in between. We capture this continuous flow of supple fabrics and colors at our photo shoot in the picturesque southern French town of Gignac. It’s an adventure along cobblestone streets, through little squares and historic buildings. The Flora flow pattern reminds us of the open landscape and blossoming meadows just outside of the town.
Floral clothing





Comfortable viscose
We use LENZING™ ECOVERO™ Viscose. It is a traceable viscose fiber made of wood from certified forests, produced in a resource-efficient and refined process.
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Let your style bloom
Flora Flow is a pattern inspired by flowing, blossoming meadows. The print is made with a stencil that is carved and printed in linoleum.


Flora flow on flowing viscose
Rumbling skies, a beautiful summer meadow – and a rainbow when it all clears away. Nature holds an abundance of energy and natural phenomena. These pieces contain light and darkness, as well as nature’s exquisite colors. You will find pants, a blouse, and a dress in four colorways – two patterned and two solid colors. There’s so much to discover and to mix and match in countless combinations. Our new, environmentally certified viscose fabric has a beautiful, flowing drape and an effect that adds a little structure to the garments. And don’t miss the little matching bag.
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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