White rainbow – where all colors are combined
Right there, at the precise point where the colors have yet to fully emerge – that’s where we found our inspiration for this collection. We’re playing with shades of black and white, and bringing in cheerful bursts of vivid peony red and purple! All in organic cotton: pointelle-knit, woven and embroidered. Together, the pieces in this collection create a harmony of simplicity and subtle patterns. Like gentle rain in May, just before the sun breaks through and a rainbow appears in all its brilliance.
Clothing in organic cotton

A quiet glimpse of color
Where raindrops meet sunshine, joyful colors emerge!
More colorful clothing »



A white rainbow on organic cotton
Daylight contains each and every color, and when it is refracted by water droplets, a rainbow appears. In this collection, we’ve focused on different shades of white. A complex simplicity prevails here, as light and textures emerge. You’ll find embroidered woven and jersey fabrics with exciting surfaces to combine with a dress and cardigan in pointelle. They’re all made in organic cotton, in styles that are perfect for warmer days. We bring in a contrast with a black colorway and brighten things up with peony pink and reddish-purple.
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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