Isn’t it captivating, when twilight paints the sky blue? Moths begin their evening dance right when the sun sets, during this natural phenomenon known as the blue hour. Light and quick, from blossom to blossom, they harvest their nectar. The soft grays of these moths – cousin of the butterfly – combined with the sky’s exquisite shades of blue inspired the palette for this collection. These light and airy pieces in organic and recycled cotton are perfect to wear in layers, with details like eyelet lace and covered buttons.
Clothing in organic cotton
Twilight’s captivating blue
Here, different shades of blue take center stage and play off one another.
Airy fabrics
Dress in styles that flutter like butterfly wings across the meadows.
Behind the scenes with Pia
Join us behind the scenes and meet our designer Pia, who shares the story behind The Blue Hour collection – a tribute to the magic of twilight and nature’s quiet drama.
A work of art in the loveliest material
Create dazzling contrasts with a layered look.
More styles to wear in layers »
A soft breath at sunset
Patterns to love
The “Papillon” pattern on beautiful jersey has a graphic touch, and “Meadow” contains our very own summer meadow.
Explore all of our patterns »
Earth tones
Lily
The “Lily” tunic, with an exciting sleeve shape.
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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