Tone on tone at the beach
We travel to the French Mediterranean coast, by Mauguio and Petit Travers Beach for the photo shoot. With a little luck, a beautiful rainbow bridge will appear where sea and sunlight meet. In this collection, function and style go hand in hand: the pieces are practical without compromising on style – whether we’re cycling along the boardwalk, strolling on soft sand, or spreading a picnic blanket by the sand dunes.
Our brilliant rainbow in woven and jersey fabrics
The mythical rainbow bridge inspired shorts, a tank top and a shirt dress in woven linen. Wear them together, or style with a solid-colored jersey top or tunic in our new blend of organic cotton and linen. Warp and weft meet in different tones in a shimmering chambray fabric, with stripes in accent colors. Here, you’ll find a wide spectrum of colors and the chance to try new and unexpected combinations.
Our new jersey
This season, we’ve combined dew-retted linen with organic cotton – and voila, we’ve got a brand new jersey fabric!
More in jersey »
Light, shadow & the colors in between
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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