A woman standing against a timber wall with her arms crossed wearing a green dress with embroidery from Gudrun Sjödén’s 2025 Christmas collection.
A calendar with watercolours from Gudrun Sjödén lying next to cones and greenery on a wooden surface.

Don’t miss out
Spend at least $50 by December 15 and receive a free artistic calendar!
Start shopping »  /  To the calendar »

 

 

A woman sitting in front of a snowy mountain wearing layers of green clothes from Gudrun Sjödén’s 2025 Christmas collection.

Club price
Explore the holiday season club prices.
See more here »

 

 

A green bauble with a fox motif from Gudrun Sjödén’s 2025 Christmas Home collection. The bauble is hanging from a fir branch.
A woman wearing a striped dress and a blue underskirt from Gudrun Sjödén’s 2025 Christmas collection.
Two women standing close together wearing clothes in green tones from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing shimmering, purple partywear - top and skirt - from Gudrun Sjödén’s 2025 Christmas collection.

Follow along from snowy settings and colorful coastal towns to shimmering special occasion pieces and sumptuously soft, warm textiles.

 

 

A woman standing next to a tree with one hand over her head, wearing a green knitted cardigan from Gudrun Sjödén’s Essentials collection AW 2025.

Timeless styles
Stock up on favorites that last as time passes and new collections arrive.
See all essentials »

 

 

A woman in an animal mask walking in a snowy landscape wearing a knit beige and gray patterned sweater from Gudrun Sjödén’s holiday collection 2025. The picture also has a graphic-style red heart.

Accessories
Explore here »

 

 

A Christmas wreath on a wooden table with scissors, greenery and dried oranges.

Get creative with us
Explore inspiration through our creative reuse ideas for the holiday season.  
Discover here »

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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