A close-up of a black knitted cardigan patterned with dots and hens from Gudrun Sjödén. A paintbrush is lying on the cardigan.
Beads with black-and-white geometric patterns are superimposed on a black background.
A flat-lay photo of a coat with a grey and black zebra pattern on a hanger against a yellow watercolour background, together with a patterned dress and a pair of black shoes from Gudrun Sjödén.
A woman wearing a red embroidered indoor jacket and a red floral dress from Gudrun Sjödén.

Little hand-knotted buttons, a jacquard-woven zebra pattern and chickens knit with leftover yarn – every piece in the Festival collection is a work of craftsmanship. Take a closer look and discover the details!

 

 

A woman wearing an orange, pink and purple check dress with balloon sleeves over a red polo-neck top and a cerise underskirt from Gudrun Sjödén. Checks painted in blue and red are visible in the background.
A close-up of a finely-patterned parrot red dress, an orange polo-neck top and a necklace with orange beads from Gudrun Sjödén.
A collage of women wearing colourful organic cotton underwear from Gudrun Sjödén. The Rosamunda logo is visible in the centre with two painted roses.
A woman mid-stride wearing a blue cardigan with a knitted pattern, a striped sweater, a blue pleated skirt and black boots from Gudrun Sjödén. A blue watercolour is visible in the background.

Essentials with characterFill your wardrobe with easy-to-pair styles with unique details.
See all essentials »

 

 

A woman wearing a short dress with large orange, red, pink and white patterns over an orange polo-neck top from Gudrun Sjödén.

Early bird savingsRight now, the “Henrietta” dress in organic cotton can be yours for $85 (reg. price $95). The offer is valid through November 16.
See all early bird prices »

 

 

A woman wearing a brown knit blazer over a blue patterned shirt and blue trousers from Gudrun Sjödén.

A classic with flairMembers of the Gudrun Sjödén Club can get the classic Gudrun blazer for a nice club price of $129 (reg. price $139).
See all club prices »

 

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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