Are you also a fan of functional garments, surprising colors and simple patterns? Simplify your life with garments from my little collection, SIMPLY GREEN – enjoy!
So soft and cozy and versatile. I expect this to be a long-lasting garment, at least with me anyway. Lovely to wear to work – comfy in the countryside – great for travel.
Buy your Bästis sweater »
in stripes and solids, all year round.
To the cardigan »
Even more important and enriching as we enter the chilly time of year. Organic wool, fluffy alpaca, soft velour – all the beloved materials along with our trusty jersey knit in organic cotton, and gorgeous, shimmering genuine linen.
Essential stripe sweater
– a sweater with a long history
My very first essential sweater was born in Cairo, Egypt in the late 70s. Now we knit and sew using the best organic cotton in Greece.
Find your essential stripe »
My goal with everything I design, and produce is for it to be used and loved until it’s completely worn out!
Stock up on T-shirts »
with dots or gray mélange?
Gray mélange cotton jersey is a classic that lasts year after year when it comes to style. So simple – so natural – so smart.
A dress to love »
A dress in velour
– in fall’s rich, beautiful colors
Pair with leggings or pants in a coordinated color combination. Or why not a colorful top to brighten up an ordinary day in the autumn season?
To the dress »
– now in velour
These pants are beloved by everyone all over the world. In a flattering cut at the hips and waist, with lovely shape and volume through the legs.
See more »
in beautiful colors
Doesn’t it make you smile when a bright red windbreaker whirls past you in the city?
Stand out in red »
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Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media!