Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • “Paris” woven dress in organic cotton - blackberryParis dress

    Paris dress

    • Price: US$ 118.00
  • “Paris” woven dress in organic cotton - hibiscusParis dress

    Paris dress

    • Price: US$ 118.00
  • “Cherie” jersey dress in organic cotton - indigoferaCherie dress

    Cherie dress

    • Price: US$ 104.00
  • “Cherie” jersey dress in organic cotton - dove greyCherie dress

    Cherie dress

    • Price: US$ 104.00
  • “Cherie” jersey dress in organic cotton - multicolouredCherie dress

    Cherie dress

    • Price: US$ 104.00
  • “Cherie” jersey dress in organic cotton - cicadaCherie dress

    Cherie dress

    • Price: US$ 104.00
  • “Petite” jersey top in organic cotton - multicolouredPetite jersey top

    Petite jersey top

    • Price: US$ 68.00
  • “Petite” jersey top in organic cotton - dove greyPetite jersey top

    Petite jersey top

    • Price: US$ 68.00
  • “Marie” woven dress in organic cotton/silk - dark peonyMarie dress

    Marie dress

    • Price: US$ 178.00
  • “Marie” woven dress in organic cotton/silk - cicada/patternedMarie dress

    Marie dress

    • Price: US$ 178.00
  • “Marie” woven dress in organic cotton/silk - turquoiseMarie dress

    Marie dress

    • Price: US$ 178.00
  • “Marie” woven dress in organic cotton/silk - dove greyMarie dress

    Marie dress

    • Price: US$ 178.00
  • “Marie” woven dress in organic cotton/silk - indigofera/patternedMarie dress

    Marie dress

    • Price: US$ 178.00
  • “Germain” woven tunic in organic cotton - blackberryGermain tunic

    Germain tunic

    • Club price: US$ 84.00
    • Price: US$ 94.00
  • “Germain” woven tunic in organic cotton - pink marbleGermain tunic

    Germain tunic

    • Club price: US$ 84.00
    • Price: US$ 94.00
  • Woven petticoat slip in organic cotton - rosehipPetticoat slip

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - mullberryPetticoat slip

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - mustardPetticoat slip

    Petticoat slip

    • Price: US$ 88.00
  • “Paris” woven pants in organic cotton/silk - dove greyParis pants

    Paris pants

    • Price: US$ 158.00
  • “Paris” woven pants in organic cotton/silk - turquoiseParis pants

    Paris pants

    • Price: US$ 158.00
  • “Paris” woven pants in organic cotton/silk - indigofera/patternedParis pants

    Paris pants

    • Price: US$ 158.00
  • “Paris” woven pants in organic cotton/silk - flamingo/patternedParis pants

    Paris pants

    • Price: US$ 158.00
  • “Paris” woven pants in organic cotton/silk - dark peonyParis pants

    Paris pants

    • Price: US$ 158.00
  • “Antoinette” woven dress in organic cotton - sapphire blueAntoinette dress

    Antoinette dress

    • Price: US$ 104.00
  • “Antoinette” woven dress in organic cotton - hibiscusAntoinette dress

    Antoinette dress

    • Price: US$ 104.00
  • “Paris” woven skirt in organic cotton/silk - flamingo/patternedParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Paris” woven skirt in organic cotton/silk - cicada/patternedParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Paris” woven skirt in organic cotton/silk - turquoiseParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Paris” woven skirt in organic cotton/silk - parrot redParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Paris” woven skirt in organic cotton/silk - dove greyParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Paris” woven skirt in organic cotton/silk - indigofera/patternedParis skirt

    Paris skirt

    • Price: US$ 158.00
  • “Violet” woven dress in cotton/silk - bright redViolet dress

    Violet dress

    • Price: US$ 144.00
  • “Violet” woven dress in cotton/silk - lupinViolet dress

    Violet dress

    • Price: US$ 144.00
  • Bag in organic cotton - dijonSolid-colored bag

    Solid-colored bag

    • Price: US$ 34.00
  • Bag in organic cotton - peachSolid-colored bag

    Solid-colored bag

    • Price: US$ 34.00
  • Cardigan in linen/organic cotton - almond milkSolid-colored cardigan

    Solid-colored cardigan

    • Price: US$ 144.00
  • Cardigan in linen/organic cotton - blackSolid-colored cardigan

    Solid-colored cardigan

    • Price: US$ 144.00
  • Cardigan in linen/organic cotton - blue lotusSolid-colored cardigan

    Solid-colored cardigan

    • Price: US$ 144.00
  • Cardigan in linen/organic cotton - grapefruitSolid-colored cardigan

    Solid-colored cardigan

    • Price: US$ 144.00
  • Essential striped T-shirt in organic cotton - Pacific blue/vintage blueEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - acorn/featherEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - carrot/green pepperEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - cyklamen/cherry blossomEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - dijon/featherEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - green pepper/dijonEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped T-shirt in organic cotton - iron grey/featherEssential striped T-shirt

    Essential striped T-shirt

    • Price: US$ 68.00
  • Essential striped top in organic cotton - Pacific blue/vintage blueEssential striped top

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - acorn/featherEssential striped top

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - carrot/green pepperEssential striped top

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - cyklamen/cherry blossomEssential striped top

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - dijon/featherEssential striped top

    Essential striped top

    • Price: US$ 68.00

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Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.