Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • “Alaska” blouse in organic cotton/linen - dark indigo

    Alaska blouse

    • Early bird price: US$ 104.00
    • Price: US$ 118.00
  • “Alaska” blouse in organic cotton/linen - aubergine

    Alaska blouse

    • Early bird price: US$ 104.00
    • Price: US$ 118.00
  • “Alaska” blouse in organic cotton/linen - mole

    Alaska blouse

    • Early bird price: US$ 104.00
    • Price: US$ 118.00
  • “Tanana” long cardigan in cotton/lyocell - black

    Tanana long cardigan

    • Price: US$ 228.00
  • “Tanana” long cardigan in cotton/lyocell - beetroot

    Tanana long cardigan

    • Price: US$ 228.00
  • “Canwood” cardigan in organic/recycled cotton - cranberry

    Canwood cardigan

    • Price: US$ 118.00
  • “Canwood” cardigan in organic/recycled cotton - violet

    Canwood cardigan

    • Price: US$ 118.00
  • “Canwood” cardigan in organic/recycled cotton - black

    Canwood cardigan

    • Price: US$ 118.00
  • “Rime” corduroy jacket in organic cotton - burgundy

    Rime corduroy jacket

    • Price: US$ 118.00
  • “Rime” corduroy jacket in organic cotton - indigo

    Rime corduroy jacket

    • Price: US$ 118.00
  • “Rime” corduroy jacket in organic cotton - light bottle green

    Rime corduroy jacket

    • Price: US$ 118.00
  • “Rime” corduroy jacket in organic cotton - black

    Rime corduroy jacket

    • Price: US$ 118.00
  • “Madalena” jersey dress in organic cotton/modal - burnt orange/cyclamen

    Madalena dress

    • Price: US$ 144.00
  • “Madalena” jersey dress in organic cotton/modal - aubergine/black

    Madalena dress

    • Price: US$ 144.00
  • “Madalena” jersey dress in organic cotton/modal - light bottle green/dark indigo

    Madalena dress

    • Price: US$ 144.00
  • “Tristan” woven skirt in organic cotton - avocado

    Tristan skirt

    • Price: US$ 104.00
  • “Tristan” woven skirt in organic cotton - graphite

    Tristan skirt

    • Price: US$ 104.00
  • “Forget-me-not” cardigan in an alpaca blend - aubergine/melange

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - forest green/melange

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - ecru

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Calla” top in organic cotton/modal - rosewood

    Calla top

    • Price: US$ 84.00
  • “Calla” top in organic cotton/modal - porcelain blue

    Calla top

    • Price: US$ 84.00
  • “Calla” top in organic cotton/modal - graphite

    Calla top

    • Price: US$ 84.00
  • “Denali” woven dress in organic cotton - pomegranate

    Denali dress

    • Price: US$ 104.00
  • “Denali” woven dress in organic cotton - midnight blue

    Denali dress

    • Price: US$ 104.00
  • “Denali” woven dress in organic cotton - black

    Denali dress

    • Price: US$ 104.00
  • “Kiruna” woven tunic in organic cotton/linen - mild indigo

    Kiruna tunic

    • Price: US$ 144.00
  • “Kiruna” woven tunic in organic cotton/linen - agave

    Kiruna tunic

    • Price: US$ 144.00
  • “Kiruna” woven tunic in organic cotton/linen - black

    Kiruna tunic

    • Price: US$ 144.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - agate red

    Cornus velour cardigan

    • Price: US$ 134.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - beetroot

    Cornus velour cardigan

    • Price: US$ 134.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - violet

    Cornus velour cardigan

    • Price: US$ 134.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - dark chokolate

    Cornus velour cardigan

    • Price: US$ 134.00
  • “Mary” woven dress in organic cotton/linen - burnt orange

    Mary dress

    • Price: US$ 144.00
  • “Mary” woven dress in organic cotton/linen - artemisia

    Mary dress

    • Price: US$ 144.00
  • “Mary” woven dress in organic cotton/linen - black

    Mary dress

    • Price: US$ 144.00
  • “Azores” artist’s blouse in linen - aubergine/multicoloured

    Azores blouse

    • Price: US$ 164.00
  • “Azores” artist’s blouse in linen - dark indigo/multicoloured

    Azores blouse

    • Price: US$ 164.00
  • “Azores” artist’s blouse in linen - black

    Azores blouse

    • Price: US$ 164.00
  • “Denali” woven pants in organic cotton - pomegranate

    Denali pants

    • Price: US$ 94.00
  • “Denali” woven pants in organic cotton - black

    Denali pants

    • Price: US$ 94.00
  • “Denali” woven pants in organic cotton - midnight blue

    Denali pants

    • Price: US$ 94.00
  • “Ton” jersey tunic in organic cotton - marigold

    Ton tunic

    • Price: US$ 118.00
  • “Ton” jersey tunic in organic cotton - vanilla

    Ton tunic

    • Price: US$ 118.00
  • “Ton” jersey tunic in organic cotton - turquoise

    Ton tunic

    • Price: US$ 118.00
  • “Rowan” top in lyocell/spandex - blackberry

    Rowan top

    • Price: US$ 84.00
  • “Rowan” top in lyocell/spandex - agave

    Rowan top

    • Price: US$ 84.00
  • “Rowan” top in lyocell/spandex - black

    Rowan top

    • Price: US$ 84.00
  • “Nome” terry socks in wool/spandex - black

    Nome socks

    • Price: US$ 34.00
  • “Nome” terry socks in wool/spandex - aubergine

    Nome socks

    • Price: US$ 34.00
  • “Nome” terry socks in wool/spandex - dark jade

    Nome socks

    • Price: US$ 34.00
  • “Yura” top in organic lyocell/spandex - black

    Yura top

    • Price: US$ 84.00
  • “Yura” top in organic lyocell/spandex - aubergine

    Yura top

    • Price: US$ 84.00
  • “Yura” top in organic lyocell/spandex - midnight blue

    Yura top

    • Price: US$ 84.00
  • “Noira” blouse in organic cotton - indigo

    Noira blouse

    • Price: US$ 118.00
  • “Noira” blouse in organic cotton - grass green

    Noira blouse

    • Price: US$ 118.00
  • “Yura” jersey dress in organic cotton/spandex - aubergine

    Yura dress

    • Price: US$ 128.00
  • “Yura” jersey dress in organic cotton/spandex - midnight blue

    Yura dress

    • Price: US$ 128.00
  • “Yura” jersey dress in organic cotton/spandex - black

    Yura dress

    • Price: US$ 128.00

Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.