Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • “Alaska” blouse in organic cotton/linen - dark indigo

    Alaska blouse

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Alaska” blouse in organic cotton/linen - aubergine

    Alaska blouse

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Alaska” blouse in organic cotton/linen - mole

    Alaska blouse

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Tanana” long cardigan in cotton/lyocell - black

    Tanana long cardigan

    • Final sale: US$ 98.00
    • Price: US$ 228.00
  • “Madalena” jersey dress in organic cotton/modal - burnt orange/cyclamen

    Madalena dress

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Madalena” jersey dress in organic cotton/modal - light bottle green/dark indigo

    Madalena dress

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Tristan” woven skirt in organic cotton - avocado

    Tristan skirt

    • Final sale: US$ 44.00
    • Price: US$ 104.00
  • “Tristan” woven skirt in organic cotton - graphite

    Tristan skirt

    • Final sale: US$ 44.00
    • Price: US$ 104.00
  • “Forget-me-not” cardigan in an alpaca blend - aubergine/melange

    Forget-me-not cardigan

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - forest green/melange

    Forget-me-not cardigan

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - ecru

    Forget-me-not cardigan

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Calla” top in organic cotton/modal - porcelain blue

    Calla top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Calla” top in organic cotton/modal - graphite

    Calla top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Denali” woven dress in organic cotton - pomegranate

    Denali dress

    • Final sale: US$ 44.00
    • Price: US$ 104.00
  • “Kiruna” woven tunic in organic cotton/linen - mild indigo

    Kiruna tunic

    • Final sale: US$ 72.00
    • Price: US$ 144.00
  • “Kiruna” woven tunic in organic cotton/linen - black

    Kiruna tunic

    • Final sale: US$ 72.00
    • Price: US$ 144.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - agate red

    Cornus velour cardigan

    • Final sale: US$ 62.00
    • Price: US$ 134.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - beetroot

    Cornus velour cardigan

    • Final sale: US$ 62.00
    • Price: US$ 134.00
  • “Cornus” velour cardigan in organic cotton/recycled polyester - dark chokolate

    Cornus velour cardigan

    • Final sale: US$ 62.00
    • Price: US$ 134.00
  • “Mary” woven dress in organic cotton/linen - burnt orange

    Mary dress

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Mary” woven dress in organic cotton/linen - artemisia

    Mary dress

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Mary” woven dress in organic cotton/linen - black

    Mary dress

    • Final sale: US$ 64.00
    • Price: US$ 144.00
  • “Azores” artist’s blouse in linen - aubergine/multicoloured

    Azores blouse

    • Final sale: US$ 66.00
    • Price: US$ 164.00
  • “Azores” artist’s blouse in linen - dark indigo/multicoloured

    Azores blouse

    • Final sale: US$ 66.00
    • Price: US$ 164.00
  • “Azores” artist’s blouse in linen - black

    Azores blouse

    • Final sale: US$ 66.00
    • Price: US$ 164.00
  • “Ton” jersey tunic in organic cotton - marigold

    Ton tunic

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Ton” jersey tunic in organic cotton - vanilla

    Ton tunic

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Ton” jersey tunic in organic cotton - turquoise

    Ton tunic

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Rowan” top in lyocell/spandex - blackberry

    Rowan top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Rowan” top in lyocell/spandex - agave

    Rowan top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Rowan” top in lyocell/spandex - black

    Rowan top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Yura” top in organic lyocell/spandex - black

    Yura top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Yura” top in organic lyocell/spandex - aubergine

    Yura top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Yura” top in organic lyocell/spandex - midnight blue

    Yura top

    • Final sale: US$ 42.00
    • Price: US$ 84.00
  • “Noira” blouse in organic cotton - indigo

    Noira blouse

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Noira” blouse in organic cotton - grass green

    Noira blouse

    • Final sale: US$ 53.00
    • Price: US$ 118.00
  • “Yura” jersey dress in organic cotton/spandex - aubergine

    Yura dress

    • Final sale: US$ 48.00
    • Price: US$ 128.00
  • “Yura” jersey dress in organic cotton/spandex - midnight blue

    Yura dress

    • Final sale: US$ 48.00
    • Price: US$ 128.00
  • “Yura” jersey dress in organic cotton/spandex - black

    Yura dress

    • Final sale: US$ 48.00
    • Price: US$ 128.00

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Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.