A woman walking in a snowy landscape with an animal mask on her head wearing clothes from Gudrun Sjödén’s 2025 Christmas collection.  In image: Alaska
A woman standing in a snowy landscape wearing layers of white and beige clothes from Gudrun Sjödén’s 2025 Christmas collection.

Chosen for you
Blouse with shimmering mother-of-pearl buttons at a nice early bird price*.  
Take this chance »

 

* Valid through December 1, 2025.

 

 

A woman standing in a snowy landscape wearing layers of white and beige clothes from Gudrun Sjödén’s 2025 Christmas collection.

Club price
Explore the holiday season club prices.  
See more here »

 

 

Two women running in the snow wearing layers of colourful clothes from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing a striped dress and a blue underskirt from Gudrun Sjödén’s 2025 Christmas collection.
Two women standing close together wearing clothes in green tones from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing shimmering, purple partywear - top and skirt - from Gudrun Sjödén’s 2025 Christmas collection.

Follow along from snowy settings and colorful coastal towns to shimmering special occasion pieces and sumptuously soft, warm textiles.

 

 

A woman standing in a snowy landscape wrapped in a grey blanket, holding a cushion. All from Gudrun Sjödén’s 2025 Christmas Home collection.

Our holiday season home textiles are a tribute to the Alaskan wilderness.  
The complete homeware collection »

 

 

 

A woman with an animal mask wearing a beige and grey patterned, knitted sweater from Gudrun Sjödén’s 2025 Christmas collection. There is also a red, graphic heart in the picture.

Gudrun’s Good Deed
This year, we are donating $10 for every “Luna” sweater sold to BirdLife International.  
Read more and contribute »

 

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.