Situated on the coast of southern India, the signs in Pondicherry – or Puducherry, as this city is actually called – are written in both Tamil and French, calling to mind the city’s double history. Different worlds meet here in a unique blend of Indian and French culture, of quiet spirituality in the heart of a vibrant and bustling city. In that spirit, we’ve created a new collection filled with coexisting contrasts. These timeless pieces are infused with Nordic simplicity and influences from vintage looks and French street style. A playful wardrobe in checks, stripes, chambray with a denim feel, and soft ruffles that can all be mixed and match.
Clothing in natural materials
Airy checks
Bike ride
through a historic area in timeless classics.
Beautiful ruffles
on Pondicherry’s sunny streets.
Playful contrasts with personality
A stylish denim feel
Timeless charm in a mix of styles
In this series, we were inspired by vintage looks and French fashion. The focus here is on our denim in a chambray weave, checks, stripes, and an assortment of silhouettes – from fitted to oversized. New materials like LENZING™ ECOVERO™ Viscose are combined with classic woven and knit textures. The result is a collection that welcomes mixing and matching styles in a way that feels simultaneously natural and new. The timeless moss-stitch sweater is a favorite. Mix it in layers, add fun jersey stripes and finish the outfit with colorful accessories for an energetic look.
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
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