Winter EssentialsSoft lambswool, a fluffy alpaca blend, and smooth cotton – easy-match favorites as a base for your winter wardrobe.
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A Coat to Covet and CherishChimney collar, roomy pockets and a timeless color combination – in a soft and warm wool blend.
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HandsfreeWear the “Glänta” purse diagonally – and go hands-free on highlands adventures.
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Club price for a classic, US$ 129
(regular price US$ 139)
As a member, you can buy our soft, lambswool Gudrun blazer at an exclusive club price.
Warm velourDiscover our new velour collection in deep burgundy, blue, misty green and black.
Get inspiration here »
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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