The TravellerA colorful collection for any destination.
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Early bird savingsOur comfy cardigan in an alpaca blend is perfect for trips near and far! Shop by September 7.
Take this chance »
Be a travelerEnter for the chance to join Gudrun on an unforgettable train trip from Paris to London! Ten lucky winners will get a trip for two that includes train travel, hotel accommodations, exclusive store events and colorful lifelong memories.
Read more here »
Travel in style:
Do you have mail for us?Revive the postcard! Write a few lines and drop off or mail your postcard to a store for your chance to win a gift card worth $60.
Read more here »
Little details for big adventuresDiscover vibrant favorites that make it easy to add color to any destination.
To the accessories »
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Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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