All our Midsummer dresses

In Sweden, as nature emerges in a burst of lilacs and wild strawberries, when the days are long, lazy and lovely, it’s time at last to bring out our Midsummer dresses. They’re perfect for all of summer’s festivities – from the end of the school year to Midsummer dancing and wonderful picnics in nature.

Our Midsummer dresses include various styles that unite in a dance as effortless as a waltz of flowers in the summer breeze. You’ll find floral patterned dresses – some with flowers strewn like dewdrops across the fabric, others in bold and vibrant bouquets that capture the full splendor of a summer meadow. You will also find solid white dresses, pristine and timeless, like a misty Midsummer morning. In addition, you’ll find our folklore-inspired styles, which interweave global elements in a tribute to traditional handicrafts and thriving culture.

We design airy silhouettes that dance in the summer breeze, made in materials that allow your skin to breathe. To suit every woman’s summer adventures, we offer a wide array of fits and styles. Discover long dresses that sweep majestically across the grass as you set the table for Midsummer, and calf-length dresses that land just below the knee with a playful flair. Some styles lightly follow the lines of the body; others offer plenty of room to dance and move. All are designed to have you feeling comfortable and beautiful, all summer long.

Our Midsummer dresses are the result of decades of experience in design and textile craftsmanship, paired with a deep understanding of the many different needs of women. We aim to design pieces that are not only beautiful, but that feel like a natural part of your summer wardrobe. They’re intended to be go-to pieces, summer after summer – as beautiful in their tenth season as in their first.