Our contests
Here’s all the info you need about our colorful prize draw contests. Would you like to enter a contest? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous contests.
Win a bed full of flowers
What would your dream Gudrun-style bedroom look like? Tell us on Instagram and the quilted “Drömmar” bedspread could be yours—worth $239. The bedspread fits a double bed, is made from organic cotton and is reversible, with fall flowers in a different colorway on each side.
Follow us, share and enter on Instagram October 6–19—good luck!
How to enter :
1. Comment on the contest post on Instagram and tell us about your dream bedroom à la Gudrun.
2. Follow us and feel free to share the post in your story.
3. Fingers crossed! 🍀.
Enter here »
Terms and conditions:
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
The Contest is open to legal residents of the 50 United States and the District of Columbia who, at the time of entry, are at least 18 years old or have reached the age of majority in their state of residence, whichever is higher. Void where prohibited by law.
The Contest is organized by Gudrun Sjödén Design AB and begins on October 6, 2026 when the competition post is published and ends on October 19, 2026 at 11:59 PM ET.
To enter, follow the instructions in the competition post. No purchase or other payment is required.
Unless otherwise stated in the competition post, each person may enter once. Automated, mass-produced or otherwise manipulated entries are invalid.
Entry is via Instagram only. To enter, you must have a public Instagram profile so that Gudrun Sjödén can view your entry.
By entering, you confirm that you have the right to use and submit the photo and that any other individuals identifiable in the photo have consented to its publication. Entries will be published in connection with the Contest in Gudrun Sjödén’s image gallery and when the winner is presented. By entering, you grant the Sponsor/Organizer the right to publish and reproduce the submitted entry, including the image material, in connection with the Contest on gudrunsjoden.com and in Gudrun Sjödén’s digital channels.
One winner will be selected from all eligible entries by a judging panel appointed by Gudrun Sjödén Design AB.
Entries will be judged according to the following criteria:
• Creativity
• Motivation
• How well the entry responds to the competition brief
The criteria are equally weighted in the judging panel’s overall evaluation. The Contest is not determined by chance or random drawing.
The winner will be selected on October 30, 2026 and contacted via Instagram.
If the winner does not respond within 48 hours, cannot verify eligibility or does not comply with these rules, a reserve winner may be selected by the judging panel according to the same judging criteria.
The prize consists of a bedspread for a double bed (102.25" x 102.25 inches) from Gudrun Sjödén. The approximate retail value (ARV) of the prize is $239.
The right to the prize is personal and may not be transferred. No cash alternative is offered and, at the winner’s request, the prize may not be exchanged for another product. If the advertised product is no longer available, the Sponsor may replace it with a product of equal or greater value.
The winner must provide their name and a valid delivery address in the USA. The winner is responsible for any federal, state and local taxes arising from the prize. The prize will normally be sent within 30 days after the winner has provided the necessary information.
Employees of Gudrun Sjödén Design AB, its affiliated companies and persons involved in conducting the Contest, as well as their immediate family and household members, may not enter.
Personal data is used to administer the Contest, judge the entries, verify the winner and deliver the prize in accordance with Gudrun Sjödén’s privacy policy.
The Contest is not sponsored, endorsed, administered by or associated with Instagram. By entering, the participant releases Instagram from liability in connection with the Contest.
Sponsor/Organizer: Gudrun Sjödén Design AB.
Meet the winners of The Traveller 🚂
Our latest competition, The Traveller, took the winners all the way to Paris, where they met Gudrun and joined us for an event at our store. Congratulations to the winners – and a big thank you to everyone who entered!
Meet the winners of The Traveller 🚂
Our latest competition, The Traveller, took the winners all the way to Paris, where they met Gudrun and joined us for an event at our store. Congratulations to the winners – and a big thank you to everyone who entered!
Postcards from afar
Before likes, stories and feeds, there were postcards – little greetings that traveled across the world to bring joy to mailboxes. We want to revive the postcard! Write a few lines and bring it in to one of our stores. If your nearest store is far away, then of course you can mail it to us. Once it arrives, it will become part of our magnificent postcard wall, filled with greetings, stories and memories from all of you.
Each store will select the most creative and colorful greeting – and the winner will receive a gift card worth $60! Don’t forget to include your name, email address and phone number on the postcard in order to enter the contest.
Find a store address »
Contest terms and conditions
The contest is arranged by Gudrun Sjödén Design AB and runs through September 26, 2026. To participate, drop off or mail a postcard with a personal greeting to one of our stores, and include your name and contact information. A jury from Gudrun Sjödén selects the winner at each store based on the creativity and uniqueness of the greeting. The jury’s decision is final. The winner will be contacted personally and will receive a gift card to Gudrun Sjödén worth $60. Any taxes on prizes are paid by the winner. Employees of Gudrun Sjödén may not participate. Personal data provided in connection with the contest will be used solely to administer the contest and to contact the winner.
Terms and conditions and processing of personal data
By tagging your picture with #gudrunista, you consent to participation in the contest and consent to Gudrun Sjödén storing and using your Instagram username, your picture and any caption text. The data is used to administer the contest, including to choose and announce winners and possibly to publish your entry on our website and in social media.
We save this data for up to three years after the contest ends in order to handle any questions or complaints, for example for gift cards with a three-year period of validity. The data is not used for marketing without your explicit consent. Read our complete privacy policy here.