Behind the scenes

Follow along behind the scenes for a unique look at our work before, during and after the design process. 
 

 

Gudrun & Parvathy at Bogesund Castle

Follow along to Bogesund Castle and hear Gudrun and our designer Parvathy discuss color, form and the joy of creativity. In this video, they talk about the process behind a collection – based on the 2024 fall magazine.
 

From brush to pixels

Follow along as Gudrun goes to India, and learn more about the work that goes into our digital prints. In this video, she explains how a hand-painted watercolor pattern is transformed into a colorful print on fabric – where craftsmanship and technology meet along the way.
 

At home with Anna

Follow along on our visit to the home of photographer Anna Kern, a friend of Gudrun’s for many years. We photograph our homeware collection in her colorful 1970s house on the Swedish island of Värmdö, while Anna tells us about her friendship with Gudrun Sjödén, what inspires her, and her interior design style.