Festival 2026 | Festive clothing in patterns and colors

A woman in motion wearing a Klein blue crinkled dress under an open, lime-green crinkled blouse from Gudrun Sjödén. A blue watercolor is visible in the background.

Twelve original ideas, infused with stories from near and far – this is the background of our unique Festival collection. Gudrun found inspiration in everything from Indian weaving techniques to the large shapes created by Matisse, and floral 1970s California. And of course, you’ll also find classic dots and checks – along with new jewelry, a shawl and a bag. We hope you find your own originals!

A collage with four pictures of “Chandy” crinkled blouses and dresses in the colors oyster, black, beetroot and hibiscus pink from Gudrun Sjödén.

A woman wearing a crinkled blouse in dark indigo over a crinkled dress in verona green from Gudrun Sjödén. She holds a shawl in her hand.

Crinkled with loveChanderi is a weaving technique that comes from the city with the same name in northern India. We’re weaving lightweight cotton with pure silk, which gives the “Chandy” blouse and dress a light feel and a beautiful drape. The crinkled effect makes each garment unique.

A woman wearing a red indoor jacket with embroidered floral borders and a red, floral jersey dress from Gudrun Sjödén.

A woman laughing with her hair in her face, wearing a black jacket embroidered with colorful flowers from Gudrun Sjödén.

Made for each otherWhat a gem this delicately embroidered jacket turned out to be. It was inspired by
the craftsmanship traditions of the Golden Triangle in Southeast Asia, where three cultures meet along the Mekong river. My version has an angled closure, with embroidery and little hand-knotted buttons. I got the name from the Italian word that means “cheer me up”: “Tiramisu”. What a wonderful name for a cheerful jacket in red and black, perfect to pair with a skirt or pants. The floral jersey dress is called “Jeanette,” a common name for women in Sweden and in France.

A woman wearing a short-sleeved jersey dress in midnight blue with big red flowers over a rust-colored turtleneck sweater from Gudrun Sjödén.

A woman wearing a long, dark green floral jersey dress with ruffles from Gudrun Sjödén. Large painted flowers can be seen in the background.

Flowers front and centerA parade of floral dresses! At the Chelsea Flower Show, you’ll find big, magnificent flowers that boldly take up space. While visiting London’s garden exhibition, Gudrun was struck by all the wonderful dresses the women were wearing. The men had also made an effort: many wore patterned overalls and jackets – a really fun touch. A must-have for many visitors to the exhibition is the big, traditional straw hat. While there are no hats here, Gudrun’s long ruffled dress has flowers in shades of green, red and blue – inspired by the spectacular flowers of the exhibition.

A smiling woman wearing a black linen dress with buttons over a black dress with an embroidered ruffle from Gudrun Sjödén. Underneath is a lime-green turtleneck sweater.

Pared-back and detailedSometimes, it’s the most pared-back pieces that have the most to say. Beautiful materials rarely need much more than a thoughtful silhouette and a few well-chosen details. Linen and organic cotton are adorned with embroidery, pintucks and elegant finishes that add life and personality to these pieces. In black or white, this is a timeless and wearable look for many different occasions.

A collage with two pictures of a woman wearing a white linen dress with pintucks and a purple turtleneck sweater from Gudrun Sjödén.

Grand shapes from ParisArtist Henri Matisse made large and small pieces. He was active well into his 80s, when, ill and confined to a wheelchair, his assistants helped him make his unique artwork. His art left its mark on the entire world. And he was Gudrun’s inspiration while sketching Henrietta – a short dress with big patterns. It was sketched in Paris, where Matisse was active for much of his life. Gudrun was sitting in her hotel room in Saint Germain, not far from our new store on Rue Bonaparte, when she created this pattern. Influences from Paris are always fun!

Zebra stripesAnimal-patterned pieces appear regularly in the world of fashion. And Gudrun also returns often to these original pattern designs. They can be varied in lots of different ways. The pattern is often inspired by wild animals that live on the savannas of Africa – zebras, giraffes and leopards. Gudrun usually combines her animal patterns with motifs of leaves, bamboo and a bird or two. This time, she’s stayed with the zebra’s graphic stripes.

Dots since the University of Arts, Crafts & DesignNaturally, we’ve included big dots in this year’s Festival collection. They’re printed on sheer voile in black and white, and black and gray. Gudrun’s very first dots appeared on a black and white kimono while she was still studying at the University of Arts, Crafts & Design. At that time, she sewed the dots by hand; these days, they’re digitally or screen-printed. There have been lots of dots over the years, which can be varied every which way for different looks. Visit our online archive, under the tab “Our patterns”, where you can find many of the dots we’ve designed over the years. The kimono is a versatile piece for both summer and winter, and pairs beautifully over colorful jersey styles.

A woman wearing a long dress made in several blue fabrics with small patterns, over a light blue turtleneck sweater from Gudrun Sjödén.

A collage with a watercolor-painted sketch of a red and pink dress, and two pictures of dresses with several different patterns from Gudrun Sjödén.

A dress with Flower PowerGudrun traveled to California often in the 1970s, and saw the abundance of patterns beloved by the hippies. It was a clear contrast to the geometric shapes of the 60s. India became popular during this era, as did the bearded and long-haired members of The Beatles. Gudrun bought fabrics with mini floral patterns at Liberty in London, and found inspiration from Laura Ashley’s long dresses and voluminous floral skirts.

A woman wearing a checked dress in orange, pink and purple with balloon sleeves from Gudrun Sjödén.

A woman wearing a checked dress in blue, purple and green with embroidered details around the hem, over a purple turtleneck sweater from Gudrun Sjödén.

Endless checksA few years ago, we created a checked fabric in lightweight cotton. The checks were made in lots of different colors, in both the warp and weft. At the time, we didn’t consider the fact that so many colors would require many meters of woven material. And such a beautiful fabric shouldn’t be forgotten in a warehouse somewhere. It absolutely has to be used for a lovely dress.

A woman wearing a sleeveless dress in dotted fabrics in pink, purple and dark blue over a purple turtleneck sweater from Gudrun Sjödén. She is also wearing a necklace with a round pendant.

Patterns in motionWe’ve woven the Tracey dress in a supple, environmentally certified viscose fabric with a dotted pattern. It is filled with movement and marvelous colors. And it pairs beautifully with our new Chandy, necklace, which has a circular pendant made with colorful glass beads and cotton. Combine the dress with our classic ESSENTIALS, like a solid-colored jersey turtleneck and the petticoat slip – the lace provides a beautiful detail and adds volume to the drape of the dress.

A collage with two pictures: a woman seen from the back in a dotted dress in pink and purple, and a closeup of a dotted dress in purple and gray, with a necklace with a round pendant from Gudrun Sjödén.

A collage with two pictures: a woman wearing a light knit cardigan with pink roses, and a closeup of a black knit cardigan with blue roses from Gudrun Sjödén.

A woman wearing a pink patterned-knit cardigan over a turquoise dress from Gudrun Sjödén. She holds a pink shawl in her hand.

Knitwear with roses and chickensSoon there won’t be any leftover yarn remaining at our producers in Dongguan, where our knit styles are made. For a moment, it seemed that these two lovely cardigans weren’t going to happen. Gudrun is currently in a phase of making figurative patterns, and luckily, there was enough leftover yarn for her roses and chickens – playful hand-embroidered designs, decorated with sequins. We hope you like these patterned cardigans. They’re perfect for any occasion!

A woman wearing a black dress over a lime-green turtleneck sweater from Gudrun Sjödén. She has a patterned fabric bag over her shoulder and a necklace with black and white beads around her neck.

Party-perfect accessoriesIcing on the cake! The “Ono” necklace has patterned ceramic beads, the “Ono” shawl in cotton and silk is finished with tassels, and the roomy “Yoko” bag has a drawstring closure.

A collage with a woman in a dotted kimono, holding up a striped orange shawl, together with a black and white striped shawl and a necklace with patterned beads from Gudrun Sjödén.

Mix with essentialsAmong the special occasion pieces, you’ll find two essential favorites that we’ve paired with the entire Festival collection. The soft, supple jersey turtleneck in lyocell/spandex comes in ten colors, ranging from chili and storm purple to green pepper – the perfect accents to add to each dress. The woven petticoat slip in organic cotton has embroidery, hemstitching and lace, and adds volume to the drape of the dress. A layered look is so festive!

Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.