Our journeys often begin with our textile heritage. In historic craftsmanship, we find stories that spark our curiosity and shape our creativity. This part of the collection is a tribute to Skåne’s rolling scenery, apple orchards and thriving tradition of textile craftsmanship. With inspiration from weaving techniques such as Swedish “krabbasnår”, naive-style embroidery and beautiful materials, we’ve created pieces with soul and personality. The folkloric aesthetic truly comes to life in the details. The entire series is inspired by Nordic craftsmanship and timeless design.
Velour clothing
Details with a folkloric twistThe folkloric aesthetic truly comes to life in the details. The entire collection is inspired by Nordic craftsmanship and timeless design.
Tulips and majestic horsesTo create great fabrics, we use blended materials in our knitwear, such as lambswool and organic cotton.
More patterned pieces »
Fåle dressIn Skåne, horses still have a strong presence in textile handicrafts and in the natural scenery.
Perfect layersThe Kivik sweater, with a pattern that tells a story of apple-picking and community. Add a pop of solid color with our beautiful turtleneck sweater.
Nordic nuances
Playful shapesThe knit cardigan with horses has several playful pattern designs and details.
Layer upon layer and tone on tone
Embroidery and beautifully crafted details
Patterns that tell a storyBountiful apple orchards, majestic horses and a magician in a top hat. In this collection, we tell the story of the Swedish region of Skåne, inspired by history, colors and naive-style folk art. Warm tones and cool shades of blue play off each other in a blend that is enriched by earthy elements. The knit cardigan with horses has several playful details, and the new “Kivik” sweater features a soft, supple wool fabric. You’ll also find the folklore-inspired cardigan in a popular short style. Pair with printed jersey and woven garments, featuring embroidery and beautifully crafted details.
Shop the collectionLooking for your favorite color? There are more than you see here! Click the product to see all the colors and read about the material, fit and more.
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Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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