A video of dancing women wearing Gudrun’s Paris collection.
A woman wearing a purple, patterned dress from Gudrun Sjödén’s Paris collection.

New collection
Explore dazzling, dancing styles – infused with a Parisian spirit.  
Shop the new arrivals »   /   More inspiration »

 

 

“PARIS” written with scrambled letters on a purple background.

Grand opening
It’s finally time! Gudrun is now opening her very own store in Paris.  
Read more here »

 

 

A woman wearing layers of fine blue and purple clothes from Gudrun Sjödén’s Paris collection.

Club price
Discover the airy Germain blouse with a colorful pattern.  
Enjoy a club price »

 

 

Find your favorite among the new arrivals:

 

  • “Paris” woven pants in organic cotton/silk - dark peony

    Paris pants

    • Price: US$ 158.00
Folded, striped tops in different colours from Gudrun Sjödén.

French stripes
in tons of colors – which will you choose?  
All stripes »

 

 

A woman wearing a purple, knitted cardigan from Gudrun Sjödén.

A colorful cardigan
Light up the winter darkness in style.  
More cardigans »

 

 

A placemat, mug and palette from Gudrun Sjödén’s Home collection.

Brighten your home
with playful graphic patterns.  
The complete homeware collection »

 

 

Explore the entire collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.