Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • “Bhumika” jersey dress in organic cotton/modal - pineapple

    Bhumika dress

    • Sale US$ 48.00
    • Price US$ 94.00
  • “Bhumika” jersey dress in organic cotton/modal - blue jay

    Bhumika dress

    • Sale US$ 48.00
    • Price US$ 94.00
  • “Roza” woven tunic in organic cotton - indigofera

    Roza tunic

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - light ecru

    Roza tunic

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - dark natural

    Roza tunic

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Roza” woven tunic in organic cotton - ash pink

    Roza tunic

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Rupangi” silk shawl - hibiscus

    Rupangi shawl

    • Sale US$ 48.00
    • Price US$ 94.00
  • Jersey pants in organic cotton/spandex - rooibos

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - teal

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - ecru

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - basil

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - black

    Jersey pants

    • Price US$ 84.00
  • Jersey pants in organic cotton/spandex - porcelain blue

    Jersey pants

    • Price US$ 84.00
  • “Millie” woven shirt in organic cotton - peppermint

    Millie shirt

    • Sale US$ 84.00
    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - brilliant blue

    Millie shirt

    • Sale US$ 84.00
    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - pink begonia

    Millie shirt

    • Sale US$ 84.00
    • Price US$ 104.00
  • “Millie” woven shirt in organic cotton - black

    Millie shirt

    • Sale US$ 84.00
    • Price US$ 104.00
  • Block-printed “Valentina” cardigan in organic cotton - natural

    Valentina cardigan

    • Sale bargain! US$ 64.00
    • Price US$ 128.00
  • Woven petticoat slip in organic cotton - copper

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - basil

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - ecru

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - pink marble

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - black

    Slip

    • Price US$ 88.00
  • Woven petticoat slip in organic cotton - teal

    Slip

    • Price US$ 88.00
  • “Hazel” shawl in organic cotton - pink begonia

    Hazel shawl

    • Sale bargain! US$ 14.00
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - black

    Hazel shawl

    • Sale bargain! US$ 14.00
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - sahara

    Hazel shawl

    • Sale bargain! US$ 14.00
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - natural

    Hazel shawl

    • Sale bargain! US$ 14.00
    • Price US$ 34.00
  • “Hazel” shawl in organic cotton - pea green

    Hazel shawl

    • Sale bargain! US$ 14.00
    • Price US$ 34.00
  • “Stockholm” woven dress in organic cotton - feather

    Stockholm dress

    • Sale US$ 68.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - cicada

    Stockholm dress

    • Sale US$ 68.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - dark ash grey

    Stockholm dress

    • Sale US$ 68.00
    • Price US$ 118.00
  • “Stockholm” woven dress in organic cotton - apricot

    Stockholm dress

    • Sale US$ 68.00
    • Price US$ 118.00
  • “Venezia” woven coat in organic cotton - verona green

    Venezia coat

    • Sale US$ 188.00
    • Price US$ 268.00
  • “Venezia” woven coat in organic cotton - heather

    Venezia coat

    • Sale US$ 188.00
    • Price US$ 268.00
  • “Venezia” woven coat in organic cotton - black

    Venezia coat

    • Sale US$ 188.00
    • Price US$ 268.00
  • “Klara” cardigan in organic/recycled cotton - canola field

    Klara knit cardigan

    • Sale US$ 79.00
    • Price US$ 159.00
  • Jersey pants in lyocell/spandex - lingonberry

    Jersey pants

    • Sale US$ 58.00
    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - elm green

    Jersey pants

    • Sale US$ 58.00
    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - black

    Jersey pants

    • Sale US$ 58.00
    • Price US$ 84.00
  • Jersey pants in lyocell/spandex - blue topaz

    Jersey pants

    • Sale US$ 58.00
    • Price US$ 84.00
  • “Inez” long cardigan in recycled/organic cotton - black

    Inez long cardigan

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Inez” long cardigan in recycled/organic cotton - elm green

    Inez long cardigan

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Inez” long cardigan in recycled/organic cotton - arctic blue

    Inez long cardigan

    • Sale bargain! US$ 74.00
    • Price US$ 128.00
  • “Eleonora” jersey dress in organic cotton/spandex - pink begonia/patterned

    Eleonora jersey dress

    • Sale US$ 82.00
    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - black

    Eleonora jersey dress

    • Sale US$ 82.00
    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - rooibos

    Eleonora jersey dress

    • Sale US$ 82.00
    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - basil

    Eleonora jersey dress

    • Sale US$ 82.00
    • Price US$ 104.00
  • “Eleonora” jersey dress in organic cotton/spandex - sky blue/patterned

    Eleonora jersey dress

    • Sale US$ 82.00
    • Price US$ 104.00
  • “Bhumika” top in organic cotton/modal - pineapple

    Bhumika top

    • Sale US$ 34.00
    • Price US$ 68.00
  • “Bhumika” top in organic cotton/modal - blue jay

    Bhumika top

    • Sale US$ 34.00
    • Price US$ 68.00
  • “Ida” woven dress in a wool blend - ash grey

    Ida dress

    • Sale bargain! US$ 58.00
    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - terrazzo pink

    Ida dress

    • Sale bargain! US$ 58.00
    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - sky blue/patterned

    Ida dress

    • Sale bargain! US$ 58.00
    • Price US$ 118.00
  • “Ida” woven dress in a wool blend - mole/patterned

    Ida dress

    • Sale bargain! US$ 58.00
    • Price US$ 118.00
  • “Rashmi” cardigan in organic cotton - black kashish

    Rashmi cardigan

    • Sale US$ 79.00
    • Price US$ 158.00
  • “Rashmi” cardigan in organic cotton - opal green

    Rashmi cardigan

    • Sale US$ 79.00
    • Price US$ 158.00
  • “Thea” woven artist’s blouse in organic cotton dobby - porcelain blue

    Thea artist’s blouse

    • Sale US$ 48.00
    • Price US$ 84.00
  • “Thea” woven artist’s blouse in organic cotton dobby - ecru

    Thea artist’s blouse

    • Sale US$ 48.00
    • Price US$ 84.00
  • “Thea” woven artist’s blouse in organic cotton dobby - black

    Thea artist’s blouse

    • Sale US$ 48.00
    • Price US$ 84.00

Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.