Colorful, hippie-inspired clothing

Hippie-inspired clothing is infused with the charm of the colorful 1960s. The fabulous patterns, colors and natural materials from the flower-power era are sure to enchant. Explore our selection of pieces that pay tribute to this timeless style.


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  • Bag in organic cotton - dijon

    Solid-colored bag

    • Price: US$ 34.00
  • Bag in organic cotton - peach

    Solid-colored bag

    • Price: US$ 34.00
  • Essential striped top in organic cotton - Pacific blue/vintage blue

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - acorn/feather

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - carrot/green pepper

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - cyklamen/cherry blossom

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - dijon/feather

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - green pepper/dijon

    Essential striped top

    • Price: US$ 68.00
  • Essential striped top in organic cotton - iron grey/feather

    Essential striped top

    • Price: US$ 68.00
  • Jersey pants in organic cotton/spandex - Pacific blue

    Jersey pants

    • Price: US$ 88.00
  • Jersey pants in organic cotton/spandex - black

    Jersey pants

    • Price: US$ 88.00
  • Jersey pants in organic cotton/spandex - green pepper

    Jersey pants

    • Price: US$ 88.00
  • Jersey pants in organic cotton/spandex - kashish

    Jersey pants

    • Price: US$ 88.00
  • Jersey pants in organic cotton/spandex - madder red

    Jersey pants

    • Price: US$ 88.00
  • Jersey pants in organic cotton/spandex - moonlight purple

    Jersey pants

    • Price: US$ 88.00
  • “Fields” patterned top in cotton/modal - chestnut

    Fields jersey top

    • Price: US$ 95.00
  • “Fields” patterned top in cotton/modal - tropical green

    Fields jersey top

    • Price: US$ 95.00
  • “Fields” patterned top in cotton/modal - indigo

    Fields jersey top

    • Price: US$ 95.00
  • “Amaya” patterned tunic in lyocell/spandex - dark jade

    Amaya tunic

    • Price: US$ 105.00
  • “Amaya” patterned tunic in lyocell/spandex - dark ash grey

    Amaya tunic

    • Price: US$ 105.00
  • “Amaya” patterned tunic in lyocell/spandex - aubergine

    Amaya tunic

    • Price: US$ 105.00
  • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - cinnamon/patterned

    Ellen jersey dress

    • Price: US$ 115.00
  • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - red cabbage

    Ellen jersey dress

    • Price: US$ 115.00
  • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - ink blue/patterned

    Ellen jersey dress

    • Price: US$ 115.00
  • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - indigo green

    Ellen jersey dress

    • Price: US$ 115.00
  • “Ellen” striped/solid-colored jersey dress in organic cotton/modal - black/patterned

    Ellen jersey dress

    • Price: US$ 115.00
  • Solid-colored petticoat slip with lace in organic cotton - dark agate red

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - mineral pink

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - storm purple

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - mild blue

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - black

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - kashish

    Petticoat slip

    • Price: US$ 88.00
  • Solid-colored petticoat slip with lace in organic cotton - grass green

    Petticoat slip

    • Price: US$ 88.00
  • Vegetable-dyed cardigan in organic cotton/wool - cherry blossom

    Cardigan

    • Price: US$ 124.00
  • Vegetable-dyed cardigan in organic cotton/wool - iron grey

    Cardigan

    • Price: US$ 124.00
  • Vegetable-dyed cardigan in organic cotton/wool - light haze blue

    Cardigan

    • Price: US$ 124.00
  • Woven petticoat slip in organic cotton - amaryllis

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - clementine

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - feather

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - indigo green

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - kiwi

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - moonlight purple

    Petticoat slip

    • Price: US$ 88.00
  • “Anila” patterned cardigan in organic cotton - aubergine

    Anila cardigan

    • Price: US$ 118.00
  • “Anila” patterned cardigan in organic cotton - dark ash grey

    Anila cardigan

    • Price: US$ 118.00
  • “Anila” patterned cardigan in organic cotton - verona green

    Anila cardigan

    • Price: US$ 118.00
  • “Anila” patterned knit dress in organic cotton - aubergine

    Anila knit dress

    • Price: US$ 129.00
  • “Anila” patterned knit dress in organic cotton - dark jade

    Anila knit dress

    • Price: US$ 129.00
  • “Anila” patterned knit dress in organic cotton - iron grey

    Anila knit dress

    • Price: US$ 129.00
  • “Bianca” jersey top in lyocell/spandex - black

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - black/patterned

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - blue topaz/patterned

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - cyklamen

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - dark emerald/patterned

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - feather

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - lupin

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - pale powder pink/patterned

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - pastel yellow

    Bianca jersey top

    • Price: US$ 68.00
  • “Bianca” jersey top in lyocell/spandex - purple cosmos/patterned

    Bianca jersey top

    • Price: US$ 68.00
  • “Coimbatore” checked kimono in organic cotton - apple green

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - birchleaf

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - black

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - flamingo

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - jade

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - parrot red

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - pigeon blue

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - rowan

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Coimbatore” checked kimono in organic cotton - water lily

    Coimbatore kimono

    • Club price: US$ 85.00
    • Price: US$ 95.00
  • “Fields” patterned sweater in organic cotton - black umber

    Fields sweater

    • Price: US$ 105.00
  • “Fields” patterned sweater in organic cotton - cerise

    Fields sweater

    • Price: US$ 105.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - black

    Frida jersey dress

    • Price: US$ 95.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - cobalt blue/patterned

    Frida jersey dress

    • Price: US$ 95.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - dark agate red/patterned

    Frida jersey dress

    • Price: US$ 95.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - light bottle green/patterned

    Frida jersey dress

    • Price: US$ 95.00
  • “Frida” patterned/solid-colored jersey dress in organic cotton - powder purple

    Frida jersey dress

    • Price: US$ 95.00
  • “Frida” patterned/solid-colored jersey tunic in organic cotton - black

    Frida jersey tunic

    • Price: US$ 58.00
  • “Frida” patterned/solid-colored jersey tunic in organic cotton - cobalt blue/patterned

    Frida jersey tunic

    • Price: US$ 58.00
  • “Frida” patterned/solid-colored jersey tunic in organic cotton - dark agate red/patterned

    Frida jersey tunic

    • Price: US$ 58.00
  • “Frida” patterned/solid-colored jersey tunic in organic cotton - light bottle green/patterned

    Frida jersey tunic

    • Price: US$ 58.00
  • “Frida” patterned/solid-colored jersey tunic in organic cotton - powder purple

    Frida jersey tunic

    • Price: US$ 58.00
  • “Fruit” patterned tunic in organic cotton - seaweed

    Fruit tunic

    • Price: US$ 84.00
  • “Fruit” patterned-knit cardigan in organic/recycled cotton - cicada

    Fruit cardigan

    • Price: US$ 104.00
  • “Hillevi” floral cardigan in organic/recycled cotton - aubergine

    Hillevi cardigan

    • Price: US$ 115.00
  • “Hillevi” floral cardigan in organic/recycled cotton - black

    Hillevi cardigan

    • Price: US$ 115.00
  • “Hillevi” floral cardigan in organic/recycled cotton - ink blue

    Hillevi cardigan

    • Price: US$ 115.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - monstera

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - amaryllis/patterned

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - black

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - chestnut/patterned

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - indigo blue/patterned

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” floral/solid-colored jersey dress in lyocell/spandex - storm purple

    Hillevi jersey dress

    • Price: US$ 105.00
  • “Hillevi” square floral shawl in viscose/wool - black

    Hillevi shawl

    • Price: US$ 58.00
  • “Hillevi” square floral shawl in viscose/wool - dark aubergine

    Hillevi shawl

    • Price: US$ 58.00
  • “Hillevi” square floral shawl in viscose/wool - ink blue

    Hillevi shawl

    • Price: US$ 58.00
  • “Kiara” patterned dress in viscose - aubergine

    Kiara dress

    • Price: US$ 105.00
  • “Kiara” patterned dress in viscose - black

    Kiara dress

    • Price: US$ 105.00
  • “Kiara” patterned dress in viscose - dark jade

    Kiara dress

    • Price: US$ 105.00
  • “Leah” floral shawl in lightweight cotton/silk fabric - Pacific blue

    Leah shawl

    • Price: US$ 48.00
  • “Leah” floral shawl in lightweight cotton/silk fabric - black

    Leah shawl

    • Price: US$ 48.00
  • “Leah” floral shawl in lightweight cotton/silk fabric - storm purple

    Leah shawl

    • Price: US$ 48.00
  • “Leah” floral socks in organic cotton - black

    Leah socks

    • Price: US$ 18.00
  • “Leah” floral socks in organic cotton - cobalt blue

    Leah socks

    • Price: US$ 18.00
  • “Leah” floral socks in organic cotton - light bottle green

    Leah socks

    • Price: US$ 18.00
  • “Leah” floral socks in organic cotton - red cabbage

    Leah socks

    • Price: US$ 18.00
  • “Leah” floral/solid-colored blouse in organic cotton - chestnut/patterned

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored blouse in organic cotton - dark lavender/patterned

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored blouse in organic cotton - mild blue

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored blouse in organic cotton - mineral pink

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored blouse in organic cotton - olive oil/patterned

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored blouse in organic cotton - storm purple

    Leah blouse

    • Price: US$ 85.00
  • “Leah” floral/solid-colored dress in airy organic cotton - chestnut/patterned

    Leah dress

    • Price: US$ 105.00
  • “Leah” floral/solid-colored dress in airy organic cotton - dark agate red

    Leah dress

    • Price: US$ 105.00
  • “Leah” floral/solid-colored dress in airy organic cotton - dark lavender/patterned

    Leah dress

    • Price: US$ 105.00
  • “Leah” floral/solid-colored dress in airy organic cotton - grass green

    Leah dress

    • Price: US$ 105.00
  • “Leah” floral/solid-colored dress in airy organic cotton - olive oil/patterned

    Leah dress

    • Price: US$ 105.00
  • “Leah” floral/solid-colored dress in airy organic cotton - storm purple

    Leah dress

    • Price: US$ 105.00
  • “Lusern” floral long cardigan in organic cotton with hand embroidery - black umber

    Lusern long cardigan

    • Price: US$ 179.00
  • “Lusern” floral long cardigan in organic cotton with hand embroidery - cerise

    Lusern long cardigan

    • Price: US$ 179.00
  • “Lusern” floral long cardigan in organic cotton with hand embroidery - indigo

    Lusern long cardigan

    • Price: US$ 179.00
  • “Minal” embroidered pants in organic cotton - black

    Minal pants

    • Price: US$ 95.00
  • “Minal” embroidered pants in organic cotton - dark jade

    Minal pants

    • Price: US$ 95.00
  • “Minal” embroidered pants in organic cotton - dusty red

    Minal pants

    • Price: US$ 95.00
  • “Rose Hip” woven blouse in organic cotton - agate red

    Rose Hip blouse

    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - black

    Rose Hip blouse

    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - indigo

    Rose Hip blouse

    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - indigo green

    Rose Hip blouse

    • Price: US$ 104.00
  • “Rose Hip” woven dress in organic cotton - agate red

    Rose Hip dress

    • Price: US$ 188.00
  • “Rose Hip” woven dress in organic cotton - black

    Rose Hip dress

    • Price: US$ 188.00
  • “Rose Hip” woven dress in organic cotton - henna

    Rose Hip dress

    • Price: US$ 188.00
  • “Rose Hip” woven dress in organic cotton - indigo

    Rose Hip dress

    • Price: US$ 188.00
  • “Rose Hip” woven dress in organic cotton - indigo green

    Rose Hip dress

    • Price: US$ 188.00
  • “Sanvi” patterned jersey dress in organic cotton - beetroot

    Sanvi dress

    • Price: US$ 118.00
  • “Sanvi” patterned jersey dress in organic cotton - black

    Sanvi dress

    • Price: US$ 118.00
  • “Sanvi” patterned jersey dress in organic cotton - dark green

    Sanvi dress

    • Price: US$ 118.00
  • “Sanvi” patterned top in organic cotton - beetroot

    Sanvi jersey top

    • Price: US$ 58.00
  • “Sanvi” patterned top in organic cotton - black

    Sanvi jersey top

    • Price: US$ 58.00
  • “Sanvi” patterned top in organic cotton - dark green

    Sanvi jersey top

    • Price: US$ 58.00
  • “Sanvi” patterned top in organic cotton - dark natural

    Sanvi jersey top

    • Price: US$ 58.00
  • “Swirl” woven tunic in organic cotton - black

    Swirl tunic

    • Price: US$ 94.00
  • “Swirl” woven tunic in organic cotton - lava red

    Swirl tunic

    • Price: US$ 94.00
  • “Swirl” woven tunic in organic cotton - wild rose

    Swirl tunic

    • Price: US$ 94.00
  • “Thistle” woven dress in organic cotton - green tea

    Thistle dress

    • Price: US$ 128.00
  • “Thistle” woven dress in organic cotton - henna

    Thistle dress

    • Price: US$ 128.00
  • “Thistle” woven dress in organic cotton - indigo

    Thistle dress

    • Price: US$ 128.00
  • “Thistle” woven dress in organic cotton - kashish

    Thistle dress

    • Price: US$ 128.00
  • “Willow” woven kimono in organic cotton - henna

    Willow kimono jacket

    • Price: US$ 228.00
  • “Willow” woven kimono in organic cotton - indigo

    Willow kimono jacket

    • Price: US$ 228.00
  • “Willow” woven kimono in organic cotton - indigo green

    Willow kimono jacket

    • Price: US$ 228.00
  • “Willow” woven kimono in organic cotton - kashish

    Willow kimono jacket

    • Price: US$ 228.00
  • “Willow” woven pants in organic cotton - henna

    Willow pants

    • Price: US$ 144.00
  • “Willow” woven pants in organic cotton - indigo

    Willow pants

    • Price: US$ 144.00
  • “Willow” woven pants in organic cotton - indigo green

    Willow pants

    • Price: US$ 144.00
  • “Willow” woven pants in organic cotton - kashish

    Willow pants

    • Price: US$ 144.00

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Hippie-inspired fashion for women is colorful and vibrant. In addition to the comfortable, durable materials, it’s the lovely details that make our hippie-inspired pieces so special. Explore folkloric elements, like embroidery, floral patterns and ruffles, which bring unique charm to each piece. Gudrun Sjödén loves to play with color, form and pattern when designing her collections. The results speak for themselves: airy, laid-back and inspired by the free-spirited 60s and 70s, which gives your style that special sense of lightness and spontaneity.

Born in the 60s from a youth movement, hippie culture represents its own life philosophy. Our hippie-inspired garments are infused with a spirit of joy and freedom, which reflects the fashions of the 60s and 70s. Do you want to spread a sense of joie de vivre through your personal style? Then dive into the colorful world of hippie-inspired clothes and create your own unique look.

Our modern garments are made in carefully chosen materials that are soft and comfortable against the skin. Gudrun Sjödén – who has been designing collections for over 50 years – and our design team emphasize the use of natural materials like organic cotton and linen, resulting in garments with a relaxed and airy feel.

Our versatile combinations offer the freedom to express your personal style. Whether you choose a floral dress, trendy accessories, or colorful natural shoes paired with linen pants and a floral blouse, each piece helps to create a harmonious overall look.

Explore vivid, colorful clothes from Gudrun Sjödén that honor the flower-power era and bring a touch of 60s and 70s hippie inspiration to your style.