
Stockholm, Outlet Store, Upplagsvägen 1
Gudrun Sjödén’s colorful outlet store is located in Årstaberg and has been an inspiring oasis in this area since 2010. Situated just a stone’s throw from the Årstaberg station, which is easily reached by commuter train, tram and bus, this large and airy space offers a relaxing shopping experience, where you can find garments from earlier collections, sample garments, and unique textiles at great prices. The store has become a popular destination for loyal Gudrun fans and curious new visitors alike. You can also take a lovely coffee break here. Keep your eyes open – new chances to save pop up every week!
Stockholm, Outlet Store, Upplagsvägen 1
Gudrun Sjödén’s colorful outlet store is located in Årstaberg and has been an inspiring oasis in this area since 2010. Situated just a stone’s throw from the Årstaberg station, which is easily reached by commuter train, tram and bus, this large and airy space offers a relaxing shopping experience, where you can find garments from earlier collections, sample garments, and unique textiles at great prices. The store has become a popular destination for loyal Gudrun fans and curious new visitors alike. You can also take a lovely coffee break here. Keep your eyes open – new chances to save pop up every week!
Stockholm, Outlet store Upplagsvägen 1
Tel: +46 (0)40-23 63 55
upplagsvagen@gudrunsjoden.se
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Opening hours:
Monday–Friday 10 am–6 pm
Saturday 10 am–4 pm
Sunday 12 noon–4 pm
Holiday opening hours:
New Year’s Day 1 January – CLOSED
Twelfth Night 6 January – 12 noon-4.00 pm
Epiphany 7 January – 12 noon-4.00 pm
Good Friday 18 April – CLOSED
Holy Saturday 19 April – 10.00 am-4.00 pm
Easter Day 20 April – CLOSED
Easter Monday 21 April – 12 noon-4.00 pm
1 May – CLOSED
Ascension Day 29 May – CLOSED
Sweden’s National Day 6 June – CLOSED
Whit Saturday 7 June – 10.00 am-4.00 pm
Whit Sunday 8 June – CLOSED
Midsummer Eve 20 June – CLOSED
Midsummer Day 21 June – CLOSED
22 June – CLOSED
All Saints’ Day 1 November – 12 noon-4.00 pm
Christmas Eve 24 December – CLOSED
Christmas Day 25 December – CLOSED
Boxing Day 26 December – 12 noon-4.00 pm
New Year’s Eve 31 December – 10.00 am-3.00 pm


Our Swedish outlet store
In the heart of industrial Årstaberg, beside our warehouse and headquarters, is our Swedish outlet store, which offers a colorful contrast and brightens the surroundings. In addition to garments from new and old collections alike, a well-stocked vintage department can be found here, with unique pieces looking for a new home – pieces that will get a second chance to shine with another colorful woman.
Our Swedish outlet store
In the heart of industrial Årstaberg, beside our warehouse and headquarters, is our Swedish outlet store, which offers a colorful contrast and brightens the surroundings. In addition to garments from new and old collections alike, a well-stocked vintage department can be found here, with unique pieces looking for a new home – pieces that will get a second chance to shine with another colorful woman.

Going on in the store
Take part in our upcoming events – online or in stores! You can also find information here about upcoming and past live broadcasts.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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