A collage of women wearing colourful organic cotton underwear from Gudrun Sjödén. The Rosamunda logo is visible in the centre with two painted roses.
Two women catching snowflakes, one wearing a light-coloured, finely patterned jersey dress over an underskirt and brown boots, the other wearing a patterned polo-neck top, a ribbed waistcoat and ribbed leggings in ecru cotton from Gudrun Sjödén.

Gudrun’s unbleached huesCotton that still has the seed hulls, wool the colors of the sheep themselves, and ribbed layers – winter in natural materials.
Explore winter’s unbleached styles »

 

 

A bright loft with a wicker armchair, an oval coffee table and a sofa piled with colourful cushions. The floor is dotted with mats woven with bold florals from Gudrun Sjödén.

Watercolors beneath your feetOur rugs begin as painted watercolors – first a striped background is woven, and then the pattern is embroidered on top.
Explore the complete homeware selection »

 

 

A woman mid-stride wearing a blue cardigan with a knitted pattern, a striped sweater, a blue pleated skirt and black boots from Gudrun Sjödén. A blue watercolour is visible in the background.

Essentials with characterFill your wardrobe with easy-to-pair styles with unique details.
See all essentials »

 

 

A woman wearing a short dress with large orange, red, pink and white patterns over an orange polo-neck top from Gudrun Sjödén.

Early bird savingsRight now, the “Henrietta” dress in organic cotton can be yours for $85 (reg. price $95). The offer is valid through November 16.
See all early bird prices »

 

 

A woman wearing a brown knit blazer over a blue patterned shirt and blue trousers from Gudrun Sjödén.

A classic with flairMembers of the Gudrun Sjödén Club can get the classic Gudrun blazer for a nice club price of $129 (reg. price $139).
See all club prices »

 

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

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