Two women walking along a road in a snowy landscape wearing clothes from Gudrun Sjödén’s 2025 Christmas collection.
A woman wearing a button-up pink-red blouse from Gudrun Sjödén’s 2025 Christmas collection.

Chosen for you
The prettiest holiday blouse at an early bird price*.  
Take this chance »

 

* Valid through December 1, 2025.

 

 

Two black and white ceramic cups on a red, embroidered cushion from Gudrun Sjödén’s 2025 Christmas collection.

 

 

Off the beaten path

Mountains and valleys
Layer upon layer for any occasion.  
Shop the style »

 

 

A woman sitting next to a table with lit candles, wearing red and pink clothes from Gudrun Sjödén’s 2025 Christmas collection.

Set a festive table
Welcome the holidays into your home and prepare for the season’s festivitie.  
Explore holiday homeware »

 

 

A collage of red, floral clothes, homeware items and accessories from Gudrun Sjödén’s 2025 Christmas collection.

Full bloom
Wrap up in the beauty of nature.  
More florals »

 

 

A woman lying down wearing a red, embroidered dress from Gudrun Sjödén’s 2025 Christmas collection.

For all members
Nice prices for all current and newly joining members of the Gudrun Sjödén Club.  
See more here »

 

 

A woman wearing a pink, shimmering dress and a silver necklace from Gudrun Sjödén’s 2025 Christmas collection.

Festive and colorful
Welcome the season’s festivities in style!
Get inspired here »

 

 

Explore the entire holiday collection:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.