A woman against a watercolour background wearing layers of colourful clothes in shades of blue and green from Gudrun Sjödén.

Come and discover Gudrun’s unique Festival collection, based on twelve original ideas. These pieces are infused with stories from near and far – everything from Flower Power dreams inspired by 1970s California, to an embroidered jacket with roots in the handicraft traditions of Southeast Asia. We hope you find your originals!
Explore the collection »

 

 

Discover all the new arrivals:

  • “Chandy” solid-colored blouse in cotton/silk - guava

    Chandy blouse

    • Price: US$ 129.00
  • “Tiramisu” embroidered indoor jacket in organic cotton - amaryllis

    Tiramisu jacket

    • Price: US$ 199.00
  • “Jeanette” patterned jersey dress in organic cotton/modal - black

    Jeanette jersey dress

    • Price: US$ 118.00
  • “Tracey” patterned sleeveless dress in viscose - kochenill

    Tracey dress

    • Price: US$ 118.00
  • “Henrietta” patterned dress in organic cotton - multicoloured

    Henrietta dress

    • Early bird price: US$ 85.00
    • Price: US$ 95.00
  • “Flower” floral jersey dress in organic cotton/modal - dark green

    Flower jersey dress

    • Price: US$ 95.00
  • “Gabriella” solid-colored dress in linen - black

    Gabriella dress

    • Price: US$ 185.00
  • “Deri” solid-colored sleeveless dress in organic cotton - light ecru

    Deri dress

    • Price: US$ 105.00
  • “Zee” patterned coat/kimono in wool/polyester - black

    Zee coat

    • Price: US$ 319.00
  • “Ono” dotted kimono in organic cotton - ecru

    Ono kimono

    • Price: US$ 95.00
  • “1976” floral dress in organic cotton - parrot red

    1976 dress

    • Price: US$ 128.00
  • “Chao” checked dress in organic cotton - brilliant blue

    Chao dress

    • Price: US$ 105.00
A woman wearing a striking print tunic in shades of grey-blue over a light blue polo-neck jumper from Gudrun Sjödén.

Early bird savings!The “Henrietta” dress is the perfect showstopper for your layered look. Get it for an early bird price through November 16, 2026.
Take this chance »

 

 

A collage of a woman facing away from the camera wearing a white tunic with black dots and a black underskirt. The woman is holding an orange-pink scarf up behind her back. Wooden beads and a black & white scarf are superimposed on the collage.

The finishing touchCreate a dynamic look with our festive new accessories.
To the new arrivals »

 

 

A woman against a floral background wearing a long, floral dress in shades of blue and green from Gudrun Sjödén.

Gudrun Sjödén ClubIt pays to be a member – you get to enjoy a nice club price on hand-picked designs from each collection.
Discover the season’s club prices »

 

 

A woman wearing layers of clothes in shades of blue, green and black from Gudrun Sjödén. She is holding a patterned bag from Gudrun Sjödén.

Mix & matchCreate a stylish layered look – discover our timeless classics that go with everything.
Petticoat slip »  /  Turtleneck sweater »

 

 

A picture of the cover of Gudrun Sjödén’s 2026 Festival collection catalogue.

Get the complete festival experienceNow you can browse our unique Festival catalog online.
To the catalog »

 

 

Explore more:

 

 

Swedish design with a colorful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

 

Come and discover Gudrun’s unique Festival collection, based on twelve original ideas. These pieces are infused with stories from near and far – everything from Flower Power dreams inspired by 1970s California, to an embroidered jacket with roots in the handicraft traditions of Southeast Asia. We hope you find your originals!
Explore the collection »

 

 


instagram.svg

Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »

Cannot see the images?
That is probably because you have not accepted our performance cookies. Find out more and update your Cookies Settings