Up to 70% off
Explore selected favorites at extra nice prices – first come, first served!
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* The sale runs through January 26, 2026. We cannot be held responsible for stock running out, price changes, delivery delays, textual errors, or differences in the selection between the store and webshop.
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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