Wear earth tones

Earth tones echo the colors of nature – muted, natural and often warm colors. If you want to wear clothing in earth tones, focus on brown, beige, natural shades of green, terracotta and rust, and muted shades of gray or blue that call to mind the sky or water.

Our designs are often inspired by nature – both when it comes to patterns and colors. Each collection by Gudrun Sjödén contains a selection of clothing in earth tones that convey a sense of calm, simplicity and harmony. Dressing in earthy colors isn’t only about style – it’s about feel. Clothing in earth tones, like a brown dress paired with a green cardigan, communicates a closeness to nature and a sense of calm that feels simultaneously modern and timeless.

Our collections are often inspired by nature’s shifting hues: a sand-colored beach, moss-green forest, and rust-red evening light. The combination of patterns, natural materials and earth tones pays tribute to the beauty of simplicity. At Gudrun Sjödén, you’ll find clothing that lets you express your personality, and every garment bears traces of nature’s color palette. If you want to create a balanced and poetic style, earth tones are always the right choice.

By focusing on earthy colors, your wardrobe will be filled with versatile pieces that are easy to mix and match. Just add a little pop of color with accessories if you want to brighten up the look. Maybe a bracelet, a fun scarf or a pair of unique boots? The possibilities are endless when the foundation is a palette of earth tones.