Fluttering butterflies
Discover new designs celebrating nature’s little heroes – butterflies. From the fascinating metamorphosis of the pupa, they come into the world as living, flying watercolor paintings.
To the new arrivals »
Explore the creations:
Gudrun’s butterflies
See Gudrun pick up the watercolor brush and bring these winged friends to life.
To the video »
Follow along to the butterfly house
Learn more about our little winged friends and why they’re so important.
Watch the interview »
New early bird prices
From this year’s May collection, you can get two selected butterfly dresses at a nice early bird price*.
Hurry here »
* Valid through May 18.
The blue hour
Wear a style inspired by moths dancing in the blue light of twilight.
To the clothes »
Explore the entire collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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