A green thread for 50 years


From 1974 to present day – half a century of unique designs, exciting trips and fantastic mile stones. Enjoy reading this chronological summary of our company’s colourful history.


After some years as a freelance designer, Gudrun starts producing her own-label fashions as “designed and coordinated active leisure wear”.


First store opens on Regeringsgatan in Stockholm. Mail order sales begin.


We start selling our products in Germany, from Gudrun’s sister’s kitchen in Rosstal, Bavaria.


We set up sales operations in California, USA.


India becomes a fantastic new manufacturing country for us. The first organic wave using undyed organic cotton.


Gudrun is voted Business Woman of the Year in Sweden.


The webshop is launched in three languages: Swedish, German and English.


We open one new store each year. In Malmö, Stockholm, Copenhagen, Oslo, Hamburg and Stuttgart.


Gudrun is awarded H. M. The King’s Medal.


We celebrate 35 years with major fashion shows in Stockholm and Shanghai. Gudrun’s first Facebook page is launched.


The touring exhibition about Gudrun’s design work starts at the cultural heritage museum Kulturen in Lund. Gudrun is awarded ELLE Sweden’s Sustainability Prize and a number of business awards. The book “My Portfolio” is published.


We win the “Best international growth” category in the regional heat of the Swedish Entrepreneur of the Year awards. An exhibition and a fashion show are staged at Edsvik Art Gallery in Stockholm and at the American Swedish Institute in Minneapolis, USA.


The acclaimed 2018 exhibition is given new life at the National Nordic Museum in Seattle, USA.


The Gudrun Sjödén Foundation is set up to support global textile development.


Gudrun takes up the position of Chair of the Board.


We celebrate 50 years!


Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »

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